By John Eberhard

There is a relatively new method of promotion available to businesses now, called “push notifications.” The way this works is that you install a plugin on a WordPress site, and then a small popup window will appear to every visitor the next time they go to your site, asking for permission from the visitor to allow notifications to be sent.

Once someone gives permission, then any time you post something new to your blog, a small window will appear at the bottom of that person’s screen, with your logo and the name of your blog post. If the person clicks on it, it takes them right to your new blog post.

Obviously this could be an important new platform for reaching your public. This is especially important for any business with a site that is getting a decent amount of traffic already, because it is another way to reach people and notify them of your activities. But of course first people have to give permission for the notifications, and they are prompted to do this when they first visit your website after the plugin is installed. So you have to have visitors to your site to get them to sign up for this.

The plugin I am using is called OneSignal, and it is free for up to 30,000 subscribers. It’s a little bit complicated to install and set up but there are some YouTube videos that show how to do it.

If you’d like to see how this all looks, go to It works on both a desktop and on mobile.

One site where I installed this got 80 subscribers in less than a week.

I recommend this for any WordPress site. There is no downside to using this as far as I can see. But it’s really perfect for a site that gets a fair amount of visitors, and for a company that posts to their blog regularly. If you want help setting this up on your site, contact me.

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